Here’s one of those You Tube videos that is so very well done and educational. Having lived in Beijing for 15 years during times of humongous changes….Mark Griffith uses this 5 minutes to sum it up ever so eloquently.
Listen carefully to the words….he’s telling an ever so true story.
Take a moment to watch this amazing teacher, man, human being.
TED-Ed has launched a new open platform for using video in education. The word is that TED-Ed allows any teacher to take a video of their choice (yes, any video on YouTube, not just theirs) and make it the heart of a “lesson” that can easily be assigned in class or as homework, complete with context, follow-up questions and further resources. The site is in beta. But TED-Ed thinks there’s enough there to show why they’re so excited about this. This whole process is explained really well in this video created by the TED-Ed team.
What I love about this process, is that ultimately it allows the viewer to Dig Deeper and Think about what they are viewing…..in other words to critically think about the video, not just consume it. AND, you can FLIP the video and make it your own lesson. BRILLIANT!
How do they do it? Black Sheep Films…
Buenos Aires – Inception Park from Black Sheep Films on Vimeo.
When to know enough is just enough. Ericsson had too much information and needed a message to communicate how a multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation, control and monetization.
The above video is work that makes you jealous, inspires and does both simultaneously. The beauty of this video is that it is a great example of the changing nature of how instruction can communicate an idea [not just a product]. It shows how Ericsson moves data around, and why it matters.
The House of Radon did the creative work and really hit the nail on making sense out of a concept. The video’s message “appeals to the senses.” Data, nodes, operators, differentiation–all of these ideas in Ericsson’s brief are just so much insubstantial vapor. House of Radon’s video translates them into snappy factoids, which helps. But the idea of embedding them into physically appealing touchscreen interfaces–and then embedding those into a series of viscerally evocative first-person live-action scenelets, where just a hint of sound effects and out-of-focus background action instantly tells your five senses everything they need to know about what’s happening outside the edges of the frame–that’s what makes Ericsson’s brief make sense.
House of Radon’s relentless cutting from new interface/location to new interface/location, three dozen times, is an essential part of getting the message across. As more and more innovative companies find themselves “selling” invisible-but-essential ideas, this kind of advertising-as-sensemaking becomes more valuable than any glib “Got Milk?”-style product campaign ever could be. Does every spot need to cram in 30-odd interfaces and locations to make its point? Of course not. But the designers behind this House of Radon spot know that, sometimes, “too much” is just enough.
I read this is in The Next Web and I’m sure it’ll be making the rounds going viral.
